Loom: The Free Video App That’s Changing the PR Game

PR Tools
Written By Jesenia Edwards

You’re juggling a lot.

Campaigns. Clients. Media outreach. Internal check-ins. It’s a ton of communication, and in PR, communication isn’t just part of the job. It is the job.

But let’s be honest: not everything needs a meeting. And emails? Half the time, they get skimmed at best. You need a way to get your message across that’s clear, efficient, and still feels personal.

That’s where Loom earns its spot in your toolbox.

Here’s the deal.

Loom is a free video messaging tool that lets you record your screen, camera, or both and send the video via instant link. (What is loom?, n.d.)

No attachments. No uploads. Just record and share. Done.

It’s ideal for moments when you want to show something or say something without carving out a 30-minute time slot or sending a four-paragraph email. Think:

  • Walking through campaign results

  • Pitching a story with visual context

  • Giving team updates that don’t require a full-blown call

  • Following up with a client in a way that feels personal, not generic

It’s fast, intentional, and puts a face to your message which, in many cases, can make all the difference.

Loom ≠ Zoom: What Sets It Apart

Unlike video conferencing tools like Zoom or Teams, Loom isn’t built for meetings. It’s designed for asynchronous, solo communication—record, send, done. No invites, no “Can you hear me?” moments, no wasted time.

When all you need is to explain, pitch, or update—without scheduling a live call—Loom makes it faster, smoother, and easier.

Simple, by design.

Open Loom. Hit record. Pick your setup: show only your face, only your screen, or both. Talk through your pitch, project, or update like you’re sitting across from your audience without actually needing to be in the same room, or even on the same call.

When you’re done, Loom creates a shareable link on the spot. They watch when it’s convenient, and you get view insights, emoji reactions, and comments in return.

No fuss. Maximum clarity.

(A screenshot of the Loom Chrome app interface. [Image by Jesenia Edwards])

Why it’s worth your time.

PR is about relationships and results…Loom helps with both. You can:

  • Stand out in crowded inboxes by sending a pitch with personality

  • Break down campaign analytics in a clear, visual way

  • Give clients and teams a faster, more engaging update

  • Communicate faster and more effectively.

It’s communication that feels thoughtful without being time-consuming, which is kind of the dream.

Cost? Free—with room to grow.

Loom’s free plan includes:

  • 5-minute video limit

  • Up to 25 stored videos

  • Basic view tracking and comments

  • Available on desktop and mobile

The Business ($180 annually per user) and Business + AI ($240 annually per user) plans lift limits, add transcriptions, call-to-action buttons, audio enhanced by AI, unlimited video storage, and other useful features (Loom pricing: start recording for free, n.d.-a) But for most daily PR needs, the free version delivers.

What works.

Loom’s product offering is low-lift, high-impact communication at its finest.

The instant sharing is a game-changer. No uploading, no back-and-forth. You record, send the link, and move on. It saves time while elevating how you communicate, and that’s a rare combo.

What doesn’t.

[A screenshot of the Loom mobile app interface. [Image by Jesenia Edwards])

The five-minute cap on the free plan can be tight, especially if you have big news to share, or if you’re demo-ing something detailed. Also, screen recording is smoother on desktop than on mobile and lacks a few of the desktop features like backgrounds and shared screen templates.

That said, for quick updates or pitches? No real complaints.

Desktop or mobile? Both.

  • Desktop (Web/Chrome Extension): Best for screen shares, detailed walkthroughs, and higher video quality.

  • Mobile (iOS/Android): Ideal for quick check-ins or updates when you’re on the move.

Final thoughts.

You don’t need more meetings. You don’t need longer emails.
You need a a smarter way to connect; one that helps you stand out, communicate clearly, get results, and still feel personal.

Loom makes it easy. And once you use it, you’ll wonder why you didn’t start sooner.

Tools like Loom are just the beginning.

At MaximalistPR, we craft high-impact campaigns that fuse strategy, creativity, and a little bit of mischief…because average doesn’t make headlines.

Looking for PR that’s anything but ordinary?

Let’s talk.

Your next big idea deserves a big moment.

Citations

Loom pricing: start recording for free. Loom. (n.d.-a). https://www.loom.com/pricing

What is loom?. Loom. (n.d.). https://support.loom.com/hc/en-us/articles/360002158057-What-is-Loom

Jesenia Edwards